A Wasted Opportunity

No opportunity to promote your business should be wasted.

Here is a good example of a business owner that missed a huge opportunity that was obvious, very easily done and FREE.

MAKE YOUR OFFER IRRESISTIBLE

It must be glaringly obvious that any offer you make to your target market must be compelling. Here’s an example of a ho-hum offer and one that is irresistible.

CUSTOMER ALIGNED VALUE

If your product or service is not selling, examine all possibilities for the failure. One often overlooked is that it may be that you are targeting the wrong customers.

THE IMPORTANCE OF GIVING A REASON

It’s quite amazing how much power you gain by giving a reason why. Watch this video to learn more about it.

NORDY STORIES

Have you ever heard of Nordy stories? Watch this video to see what lessons we can learn about customer service from the employees at Nordstrom, one of the biggest department store chains in the US.

KNOW YOUR CUSTOMER

It’s not enough to know your product or service inside out, but to get to know about your customers too. Watch this video for a great tip.

FOCUS ON SINGLE-MINDED GOALS

A quick marketing tip. Hyperfocused goals. Do you know what Pepsi’s single minded goal is? Watch to get the idea.