As the growth of online shopping continues to accelerate, brick-and-mortar retailers are more aggressively facing up to the challenge. According to a global study called “Brick-and-Mortar Retailers Fight Back” written by The Economist Intelligence Unit and sponsored...
Growing competition from lumbering online giants with budgets equal to the contents of Fort Knox is forcing traditional retailers to review their marketing and selling strategies. Based on a global survey of 256 retail executives, a report called “Brick-and-Mortar...
Clicks, likes, shares, and engagement rates have become the holy grail of online marketing. They certainly play a role in tracking your campaigns, but it’s crucial to remember they’re just one part of a bigger, more textured picture. To run consistently...
