Developing the habit of using positive language, and behaving in a positive manner, can create opportunities that are life changing. This is a true story about a businessman called Marc who was born with very few advantages in life. His parents ran a small local...
Mention bargaining or negotiating and many people immediately think of it as a way of haggling, the way you might with the man in the picture, a silk and carpet trader in a Turkish market.Known as positional bargaining, it’s like a game where each side tries to argue...
There’s something wrong with this question isn’t there? Asked in this way, the emphasis is on what’s best for the sender. What we should really be asking is, “What time would someone like to receive my email?” Many would argue that, if email opening rates...
Writing to apologize to a client for poor service or a faulty product takes a little extra care and planning. Don’t use a rigid template. If you have to apologize to the same client more than once, they’ll know you’re using a formatted letter and not writing from the...
Mistake #1: Not Having a Marketing Plan Without a plan, how can you set your objectives for growth and profit? It’s impossible. Very few businesses of any size will survive in a relentlessly competitive world. Think of a marketing plan as a road map for your...
